In an homage to L.A. Fashion week I spent last night at the new store opening party for Mas Boutique. OK. I went for the free beer. I stayed for the Eastside hipsters meets Beverly Hills ladies-who-lunch shenanigans. Only in Silver Lake on a Thursday night would both tribes of fashionistas fight over overpriced skinny jeans while exchanging plastic surgeon tips.

Speaking of skinny jeans - here's homeboy Jeffrey Sebelia's new Cosa Nostra Spring/Summer 2008 collection. Other blogs have been dissing on the Project Runway winner/vegan but I have to admit the embrace of the spats trend was a bold choice and upped a lot of these otherwise bland housecoats to wearable style. I also like a new designer who opts to design both a men's and women's show. But I can't embrace all the choices. The line is supposedly based on the memoir turned new movie Into The Wild. I can't say I see it. The silvery colors supposedly represent the ill-fated hiker Chriss McCandless ascent into Alaska. I just don't see it. Did McCandless fancy striped sweaters and Toms slipper shoes?






Mas is a cute clothing addition to the 'hood. I appreciate the boutique's location a little off the regular Sunset Junction track, drawing the street traffic out to the Sunset Blvd. edges. I fancied me some knit babydoll blouses and dresses there, especially the $180 yellow tank (I think it was by Clu). Hope the salesladies have a salesrack in the works.


Mas Boutique
3511 1/2 Sunset Blvd.
Silver Lake, 90026
323.663.3112

Labels: fashion, local