As of today these three paintings were seen by 16,000 people. 30 days after the art opening this Saturday this art will be viewed 7 million times.

Those are the stats from the 3rd "Off The Wall" show of original works on reclaimed billboard vinyl. And this year for the first time 5 actual billboards will hang around the city in the usual places you find billboards. It's a win-win situation: new artist's work gets seen and one gallery makes an environmental statement. They've reclaimed 10,000 square feet of billboard vinyl that would normally end up decomposing in a landfill. Peter Schulberg, creator of the Non-profit Eco-Logical Art group, refers to the billboard waste as "heavy, ink impregnated material.. an environmental nightmare". He calls the billboards LA's first "drive-through art gallery".

[From the Eco-Logical Art website]:
By definition Eco-LogicalART works are cutting edge and provocative. With original billboard elements peeking through, then artist re-envisioned, the pieces recalibrate the old question with a new eco-answer-- offering neither art nor commerce, but art from commerce. Dynamic and aesthetically pleasing as they are, the works offer something more-- the feel good satisfaction of knowing that a landfill, somewhere, is a little less full because of the art hanging on your wall.

Over 40 artists with brand new works will be there, including Maximillian Buschman who showed his colorful paintings at Night Hawks last Monday.

The opening takes place Earth Day Eve.
Saturday, Apr. 16
Off The Wall 3
6:00-11:00pm
Eco-Logical Art Gallery
4829 West Pico Blvd.
LA 90019
310.525.0676

Exhibition and billboards will be up 'til May 20th.


Details of the three paintings seen on above billboard:

Labels: art, environmental, events